Organic: like organic search marketing (SEO), Incentive: the natural incentive visitors have to share your widget because of its compelling content. We provide organic incentives to market your product. You got it!
However, I'm not even gonna lie. There is on inorganic part--you pay us for hosting fees based on impressions. Later, we'll add a free version with our ad system stuck on your widget. So that's the deal.
I would like to re-define "paid advertising" as organic though, in the first place. Bartering, trading, and money is a natural part of life in one way or another. Paying for a service that betters yourself definitely is organic. However in the search world, organic has become synonymous with all the sneaky SEO tactics that are virtually free. Here's our solution:
USE OUR HTML LINK PLACE TO PUT HTML LINKS ON YOUR WIDGETS, AND AS THEY "GO VIRAL" YOU GET LINKS ALL OVER THE WEB, boosting your pageranking without lifting a finger. Bet you hadn't thought of that Clearspring! 'Nother one for the team!!!!!!!!!!